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Internet shopping for events is steadily booming (forgive the pun) and this means high competition between sites selling and marketing events products. This competition is good for you because it means everyone selling events has to watch their pricing like a hawk just to keep ahead of the pack.
The poster child dotcom business, Amazon.com has a lot to teach aspiring Internet entrepreneurs. Yet despite its huge product inventory, convenience and customer service, the company continues to lose millions of dollars and has seen a precipitous drop in the price of its stock. But things change. Lean sharp events companies are springing up. The events wholesaler has entered the market.
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If you've spent any time on the Internet looking for events, you've seen those sites that use hype to sell their products. You can't miss hype, with its exclamation points, bold and caps text, and enthusiasm through the roof. But when is hype appropriate and will it really help you with your search for events ?
If you visit a lot of events sites on the net, you'll begin to notice that most of them are exactly the same. Sure, they are selling different brands of events, but on the surface they are about as different as the Olsen twins.
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| Last Updated: Friday, 09-Jul-2010 00:00:09 MDT |
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