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You've probably heard of search engines such as Yahoo!, Google, and AltaVista. There are literally dozens of these tools to help you locate the lodging information you're looking for. The trick is understanding how they work, so you can use the right tool for the job and if the returned list of lodging sites is useable. We've done this and our summary below will save you hours and hours of time.
Search engines break down into two categories, directories and indexes. Directories, such as Yahoo!, are good at identifying general information but no so good and specific lodging information. Like a card catalog in a library, they classify websites into similar categories, such as accounting firms, English universities and lodging providers. The results of your search will be a list of websites related to your search term. For instance, if you are looking for the lodging, use a directory.
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What determines which lodging sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell lodging to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the lodging advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the lodging demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the lodging sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in lodging might be.
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