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Rarely is advertising information completely neutral; usually there's a point of view, maybe even a hidden agenda. Because it's so easy to publish on the Internet, opinions on advertising abound. Always consider the source of the information. A website fully devoted to wireless laptop modem is more likely to be reliable than one that covers lots of disparate fields. We do recommend at the end of the day that you check out the information for yourself. You are often the very best of judges.
Why is this important? The Internet abounds with all sorts of information on advertising, but unless you can be reasonably sure of its source and accuracy, be wary. For example, information about advertising posted in Internet newsgroups can be flawed. Even if the advertising document contains great technical detail, there is often no hard evidence to back up the claims. Don't make the mistake of accepting gossip as truth, which may prove to be professionally and financially embarrassing.
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If you've spent any time on the Internet looking for advertising, you've seen those sites that use hype to sell their products. You can't miss hype, with its exclamation points, bold and caps text, and enthusiasm through the roof. But when is hype appropriate and will it really help you with your search for advertising ?
If you visit a lot of advertising sites on the net, you'll begin to notice that most of them are exactly the same. Sure, they are selling different brands of advertising, but on the surface they are about as different as the Olsen twins.
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